“Kings do not rule forever, my son!»And where is Blizzard?

Well? We have already seen a set of popular words of words and thought that there would be another dissatisfaction with what Blizzard assholes because they decided to cut the dough from fans in such a arrogant way, announcing a new Diablo on mobile phones? But nothing like that, people! What happened to me on the last Blizzcon does not seem at all strange and unexpected. In my opinion, everything is just very logical and natural. Why in this situation it is precisely the exclamations of kings that they do not rule forever, and the surprise of a huge part of the fans regarding the announcement of Diablo Immortals is not the most consistent?

Blizzard has long been famous in the game industry with its reputation “good guys”. A huge and loyal fan base, from which sincere love and respect come. Impressive sales and/or excellent indicators for the constant number of players on the network. As well as a lot of positive prejudices from those players who just just heard something about Blizzard somewhere. Agree, when you look from the side, a feeling is created that in front of you is just some kind of paradise consisting of all these infinitely local rofals, angels-developers, who were given almost a new language for communication to fans, etc.D. There is a desire to get involved in all this, at first glance, cool tusny. But, believe me, this is only a false sensation based on the very first impression when trying to superficially familiarize yourself with both the company and its products, otherwise the games from Blizzard and not be called, but let’s not run forward.

The most lamp, the most folk, honest, most-most-most ..
It is no secret that Blizzard is known for their reference mania both in their symptians/short films and in the games themselves. Sometimes, this significant part of the reason for the very incredible fan love concerns various kinds of presentation, but to a much lesser extent. References to third -party works, their own memes, own characters, own games in their own games, etc.D. Very carefully, the company, at the expense of them, is trying to create a kind of tube “town” atmosphere for a kind of not so narrow, if you recall the sales, a circle of gamers who play in one or another production of “Metelitsa”. For example, eternal attempts to build on the phrases of the ONR phrases of the ENT of one of their most popular games at the moment are here the same. I, of course, about Overwatch.

Easter chat in Overwatch alone really in bulk ..

On the “Easter” Blizzard, to build an incredible Manya-burn in the heads of his fans, in which only a rainbow, good, games from Blizzard, and “Heroes do not die” © do not throw. Permanent reports about how it is obscenely working in the company, how many different fan services are in offices, etc.D, designed to draw people’s attention to how close to the people are, how open and sincere, how much each of their employees are the same ordinary gamer as any of their fans of them. Examples, in fact, mass. Only those.The support of what is worth it, which will listen and help, and will answer almost instantly, and even, for example, the film that has recently released, will discuss or about the addition that has been released in the week, will ask so that you will once again feel like a cohesion circle of like -minded people.

Blizzard will do everything to sell you the feeling that you got almost into a fairy tale. You won’t have time to get to the start of the game, as you literally fall in love with this company. And now, it would seem – so what? “You never know how it positions themselves!”. Well, the point here is that all these “tube” shirs are hiding the real shit. Blizzard relies on a huge bet on various kinds of Easter cards and references, but at the same time a specific and holistic narrative of their games most often simply does not. Blizzard will do everything to sell you the idea to join their community due to one of the most responsive those.supports in the world. Due to their symptians, in which there are more artistic values ​​as in works of art than in any of those games that they are designed to advertise. Due to the close -ups, on which you can really meet and see one of the most extensive and cohesive fan.bases in the entire industry. This company has so well debugged the logistics of attracting a new audience that a potential fan of smearing a brown substance in the face, simultaneously tearing the next clothes in some greenhouse, and will not understand that it is long before the decision to buy something from Blizzard, he is the most priority part of the audience for it, since the players who have already bought the game/subscription are presented for the company much for the companyless interest – they have already spent their money and turned from potential customers into customers of real. Now they are waiting for a much less pleasant part of acquaintance with Blizzard. They have to try games from these guys. What am I talking?

BlizzCon is really, apparently, fun and lamp. Eh, if https://trino-casino.co.uk/ not for the game … 🙂

Santing, nearby “not” good guys in the gaming industry “?
For example, take at least a mob-player who originated the same fucked with lutboxes, against which the industry is now so serious and negatively configured. Blizzard can unlock it as much as they like, burning out their Overwatch to the last words that only a cosmetic aspect is subjected to monetization in their game, but, in fact, it is not something that is not related to an aggressive policy of additional monetization, but the most real zero patient, which originated the trend of the sale of cosmetic prefabricationReal money. I remind me what fate was waiting for Middle-Earth: Shadow of War for the presence of something like this in the game? Maybe I can remind me what wave of shit fell on Capcom when people learned about such upcoming microtransactions in the new DMC? But it’s still okay. Many can easily dismiss the phrase that cases in overteche contain only cosmetics, which, as you know, does not affect the gamed. And, firstly, no one canceled the visual (aesthetic) pleasure, and secondly, the same cases that “only with cosmetics that does not affect anything” were discovered in the recently released Battlefield V. And how it affects, because camouflages were found in cases, some of which are less noticeable than others, which in turn can directly reward the player with the advantage on the battlefield. This is to the question of what the indulgence is initially not the most profitable and positive for the players to trends, which, at first glance, look harmless. I hope I do not need to explain that when trying to introduce one or another mechanics into my game, marketing, distribution and sales departments, usually look at how they want to cram into the game, is perceived by players in existing market projects. I hope that I do not need to explain which product, most likely, looked at that EA, that they created the shadows of war ..

Interestingly, people who protect cosmetics for money/in lutboxes generally understand what exactly the same trend, the extreme manifestations of which the industry could see at Star Wars: Battlefront 2, NFS: Payback and other similar projects?

And this is just the tip of the iceberg, because, immediately after you have time to go nuts a little with an overwhelming externally, you have to face his gameplay, which, I remind you, claims to be considered cyber-sports discipline. And the point here is not as the implementation of the existing mechanic, the point is the essence of the game design. Overwatch is an exceptionally command-oriented shooter with Moba elements, in which your personal skill most often does not solve anything, because you can’t rely only on it, to personally destroy the whole team of the enemy, but at least 3-4 characters, being one warrior in the field. But why did the studios, which initially planned its game not only as interactive entertainment, but also as part of the cyber sport to resort to such a game design? I can make mistakes a thousand times, but, knowing and seeing the attitude of close to my games and fans, the desire to shout out: “Yes, so that ordinary players who realized that they could not win, without incredibly coordinated team work, they were called their friends, who, in turn, bought another copy of the vapor, Bl*!»And in the cyber-sports field they saved popular trust and love, and therefore no large boirts of the level of Bugurt due to the announcement of mobile Diablo due to the fact that such a game was generally promoted as cyber-sports discipline. What, in fact, none of the company, probably, did not doubt it, because a few years before the eye, the same guys even got Hearthstone, tied on a random, to give out for something cyber-sports.

But there should be at least something positive! Visual, as an option. After all, the developers do not hesitate to shove it on lootboxes that can be bought for real money. And you know … No, such a logic will not work here, because even with a visual nearby, they managed to cheat. On the one hand, they build an attractive atmosphere for new players, in which, supposedly, exclusively fans of their games with all these references, local rofs, etc.D., But on the other hand, our characters design is primarily focused on “everyone” (the maximum possible number of potential players), and to be more precise – the main potential audience of ovever – children – children. And the problem is not in children, the problem is that, as a result, the playing style of the game is simply no. He is, as it were, for everyone at once, and therefore it turns out that there is no one at all. There is nothing unique in it.

On the one hand-cartoon for the sake of cartoon, on the other-SFM-Porovo with these heroines is by no means the worst ..

But this is okay – the lack of visual uniqueness does not yet speak about narrative shortcomings. And you know – yes, it is. Because the absence of narrative as such is indicated about narrative shortcomings. Before us are bright, appealing to all existing archetypes, template casts of characters. Cowboy, scientist-hik, fatal Madame, typical soldier from the shooters, femoral-fraudli Deffka, cunning khazker with an accent, middle-aged doctor-German, etc.D. And the trouble is not even that we have a cliche, there is no. She is that due to the lack of a plot (In the game for a full AAA-Cost) these same cliches do not work by definition. They just exist in a constant state. They do not have the opportunity to develop and, as they say, “trigger” in the points necessary for history, because, I repeat, the story itself simply does not. And, no, to consider, though cool, but still just videos on YouTube and cheaply drawn comics on the site as a full -fledged plot In the game for a full AAA-Cost I will not be out of principle. And do not try to tell me what the ENT is revealed in these materials, because they reveal it very rarely and fragmentically – these “handouts” are not able to create any full -fledged picture of the world of the Overvotch universe.

Why is this such a thing? Well, maybe at least cooperation with close ones has nowhere else? Well … how can I tell you. I did not find any info from direct employees nearly, how hard and poorly it works for them in one of the richest companies in the gaming industry. And it pleases. Perhaps at least they really care about their employees. What can not be said about their cyber-sports partners. Although, cyber-boots agreeing to sign a contract for joining Overwatch League are more like real slaves. In the spring of this year, a sample of such a “contract” in which something was extremely dissonant with a friendly and sweet way of the company Blizard was discovered to the Neteck network. From a huge list of rules, recommendations, conditions and prohibitions, I would like to distinguish the following: in addition to the standard “correct behavior” on streams, from the participants of the overthotch of the league require the regulation of the behavior of their own fan.bases. Refusing to demonstrate positive emotions if they play games not from close. Refusal to recommend these games. Refusal to stop the game from nearby. Abandoning the manifestations of a number of emotions (including anger, aggression, etc.D.). Refusing to participate in any political disputes (the same applies to disputes related to religion). And so on … And the point is not that this is illegal (in fact, this contract does not violate, due to the fact that this is primarily a contract, which must be agreed with that it acts on you), and not even that they pay players from the overtuba of the league (no, not a few). The case is in the approach. Agree, such conditions in contracts are poorly associated with a company, which is customary to perceive as “good guys in the gaming industry”.

The same drain of the contract for the entry into the overtuba league

On an overwhelming light did not agree!
And you know, this is true. Just no further to say that more, but obviously no better. Regarding other projects from positive, one can only say that they do not have such a number of “controversial/clatter” moments, but there are no masterpieces among them either. The plot projects of Blizard remained far in the past along with the cult Starcraft and Warcraft, whose reprints of the blotzarts are desperately trying to create another illusion of user-fighting attitudes towards their own audience. Diablo There has always been a single-grinder-grill-larger with elements of online and cooperative In my understanding, it never claimed greatness, and from a new snowstorm it could boast of only the once shot a card collection in the Varcraft universe. Mob-Gogra, for whom laziness was to come up with characters and an ENT, and therefore it is a whole team of a hodgepodge from the existing projects by the near-zarde in terms of playable heroes. Mob-Shuther with, supposedly, rich (in fact-nothing like) ENT and not the deepest gameplay. And, of course, all this is accompanied by constant adonns at the price of full-fledged AAA-IGR, the last of which was not accepted so clearly that the gap between the assessment from critics of 79 points out of 100 and the assessment of users of 3 points out of 10 on Metacritic cannot be noticed and leveling in the phrase: “You can’t get fans always”. If you are interested, you can go and read what people are so unhappy. I assure you, most of the negative reviews, surprisingly, contain a lot of bucks and do not even consist entirely of insults (I simply will not come out to write off such a low appraisal on the “blind hat”). If you try to describe the most popular claims in a very primitive and compressed form: people are dissatisfied with the amount of content, the saturation of content, etc.D.

The final “blah blah blah” ..
That is why the announcement of the mobile Diablo could not shock me, but the absolutely sincere fan amazement was very able to. No kings that do not rule forever, has nothing to do with it, because no kings of nearby. Nobody denies past successes of the company, but of them the history of the whole company does not consist. Closely almost always aimed primarily to earn money and there is nothing wrong with this. It’s just a myth that they are some kind of super-historical, super-lay to their own audience, super-good guys of the gaming industry are absolutely inappropriate. Their positioning has always been dissonated with their actions-I even indicated several examples above, which is why some special love for the company, which is hardly different from the actions of some EA or Ubisoft, is extremely incomprehensible. Their store is currently almost entirely and fully consists of services, and therefore the next service of the chronicle on a mobile phone, against this background, does not look like something particularly distinguished. And no, I do not justify and do not approve their politicians, their actions and their relationship. And even more so I do not urge to put up and get used to the fact that now it will always be so and it is useless to fight against it. No, I just hold almost a reverse opinion. In my opinion, they absolutely deservedly receive all that discontent and shit from their own fan.the bases that flies in them now, after the announcement of mobile Diablo. It is not clear to me only why only now fan patience gave slack. And no, I do not deny that there were people who had not been very good about nearby. I am aware that even among fans it was noticed by discontent by the fact that, for example, an overwood costs $ 60 at the start, without having a full -fledged singlePleere. And I won’t even remember the criticism of the balance and the essence of Harstone – too many videos on this topic were already flooded on YouTube by all the same fans nearby. The same applies with criticism of the last addition to the Second World War. And videos with criticism of the Politics of close regarding the auction in the 3rd devil, which was cut out of it almost immediately after the release under the oppression and dissatisfaction of the huge part of the fan.bases. And rollers criticizing balance in Overvotch. And so on … just earlier, in my opinion, this was more local and small -town character – it happened and was popular, so to speak, precisely in the circle of fan.bases, did not gain the scale and the publicity that the incident with the announcement of Diablo Immortals received, which, again, in my opinion, is a little strange.

And this is my surprised reaction surprisingly surprised by the reaction of the public ..

And understand the right thing is my surprise: it is one thing if some Naughty Dog or CD Projekt would announce a mobile jerk off-against the backdrop of their past projects, from which we can conclude that these people on art and approach to their creations are absolutely not for sure, this would look really strange and very justifiably caused a storm of negative emotions associated primarily with shockand sincere surprise from what is happening. But when the company, the full name of which Activision Blizzard, which has been developing and releasing in some places of very mediocre games, announces another game of the service for mobile phones-an incredible level and scale surprise and disappointment look at least strange.

P.WITH. All of the foregoing – exclusively my personal, subjective, not claiming the title of truth in the last instance. These are my personal sensations, associations, views and conclusions. Perhaps I just have not been given to see the genius in the creations of the studio nearby, which may be due to the fact that the shit in me is not so great. And again, being a shit -eater is also a personal matter and the right of every person. I do not condemn anyone and call anyone to anything. I only share my own observations and conclusions.